Dana Professional
Salon Conversion Programme
Switch your salon to one complete professional system, without writing off the stock you already own or tying up your cash.
What the programme does for your salon
Switching brands should not mean writing off your stock or stopping trading. This is how we take the risk out of the move.
Your current stock counts
We take your existing stock into account when we build your proposal, so it is not written off.
One system, one protocol
One application protocol, one training standard and one supplier to call.
A full colour library from day one
Your colour library arrives complete, sized to your salon.
Core products stay available
Core Stock Protection keeps the products you cannot work without on priority supply.
How it works
One clear path from the first conversation to regular replenishment.
Salon audit
Tell us your current brands, chairs, team size and monthly usage.
Conversion proposal
We recommend Essential, Complete or Partner with a clear setup and price.
Approval
Our team confirms the package and agrees delivery and payment with you.
Delivery
Your Dana setup arrives and the team switches over without a gap in trading.
Team training
One application protocol, product knowledge and salon routine for the whole team.
30 day review
We check usage, stock gaps and early reorders, then move you to regular replenishment.
Three levels, one conversion
Each package is built around one chair and scales with your team. Pick the size when you open a package.
Essential (1 chair: 61 items)
From £460£541.45-15%
See what is inside
Complete (1 chair: 153 items)
From £1,295£1,521.85-15%
See what is inside
Dana Partner (1 chair: 281 items)
From £2,390£2,813.45-15%
See what is inside| Salon size | Essential | Complete | Dana Partner |
|---|---|---|---|
| 1 chair | £460 | £1,295 | £2,390 |
| 2 chairs | £740 | £1,800 | £3,540 |
| 4 chairs | £1,150 | £2,880 | £5,270 |
| 6 chairs or more | Tell us in the form below and we will build the setup with you. | ||
| What is included | Essential | Complete | Dana Partner |
|---|---|---|---|
| Core system | Included | Included | Included |
| Colour library | Basic, 24 shades | Large, 60 shades | Full range, all 132 shades |
| Equipment per chair | Lamp, arm rest, tool set, pusher, 10 files, 5 buffers | Intelligent lamp, arm rest, tool set, pusher, nipper, 3 brushes, 20 files, 10 buffers | As Complete, with 4 brushes and 30 files |
| Dust collector | No | 1 for every 2 chairs | 1 for every 2 chairs |
| Reserve stock | Optional, added on request | Limited: 50% extra core stock | Included: 100% extra core stock |
| Existing stock taken into account | Included | Included | Included |
| Conversion training | Included | Included | Included |
| Personalised Dana x Salon catalogue | Optional | Included | Included |
| Co-branded salon assets | No | Included | Included |
| Priority replenishment | No | Included | Enhanced |
| Certification benefits | No | Discounted | Enhanced |
| Payment options | Discussed in audit | Discussed in audit | Standard option |
| Account support | Standard | Priority | Dedicated manager |
How the setup scales with your chairs
We do not multiply everything by the number of chairs. Each part of the setup follows its own rule.
Per chair
Lamps, tools, files, wipes and the other equipment that every workstation needs on its own.
Shared by the salon
The colour library, the catalogue and the larger equipment that the whole salon uses together.
Grows with the team
Prep, bases, builders and tops grow with your capacity, but not one to one with chairs.
What makes it different
Dana x Salon colour collection
A catalogue and colour chart with your salon name next to ours, built from the real shades on your wall. Your clients see a considered collaboration, not a supplier label.
Core Stock Protection
We agree a list of the 20 to 50 products your salon cannot work without: bases, tops, prep, key builders and your most booked colours. They get priority supply, and if one is ever unavailable we agree the substitute with you.
Spread the cost
You should not have to pay for a full conversion in one go. We talk through payment options with every approved salon during the audit.
Questions
Do I have to throw away the stock I already own?
No. We take it into account when we build your proposal.
Is the programme open to every salon?
Places are confirmed by our team after a short review of your salon. Send the form below and we will come back to you.
Can I start with fewer chairs?
Yes. Choose the size that matches your team today. Tell us if you plan to grow and we will plan for it.
What is in the packages?
Dana gel polish, bases, builders, prep, top coats, lamps and tools. Each package page lists what is inside.
Apply for the programme
Tell us about your salon. We review every application and reply with your next step.
