My journey in the nail industry started 12 years ago as a nail technician, driven by a genuine passion for nails, detail, and creating work I could truly be proud of.

Over time, that journey grew into education, allowing me to work closely with technicians across Europe and Asia as an international nail educator. Through teaching, I saw first hand what works, what doesn’t, and what was missing in the industry. I understood what professionals truly need: products that are reliable, consistent, and designed to perform in real salon conditions.

The idea behind Dana Professional developed naturally over time through working within the industry and understanding the challenges technicians face daily.

I wanted to create a professional nail system focused not only on beautiful results, but also on performance, retention, and helping technicians work with more confidence and consistency.

Every product within Dana Professional has been carefully developed with intention. From preparation and adhesion to structure, colour, and finishing, the focus has always been on creating products I would genuinely enjoy using myself as a technician.

Dana Professional is still growing, but my vision remains the same:
to create products built from real industry experience and designed for professionals who truly care about the quality of their work.