Dana Club programme rules
Version of 12 November 2026
1. General provisions
1.1. These rules govern the Dana Club loyalty programme (the "Programme") run by DANA PROFESSIONAL LTD, a company registered in England and Wales under number 16311576, registered office 11 Magnolia House, Spring Villa Road, Edgware, Middlesex, HA8 7EB, United Kingdom ("Dana", "we", "us").
1.2. The Programme operates on the website danaprofessional.com (the "Website").
1.3. By placing an order on the Website, the customer accepts these rules. They apply together with our Terms and conditions. On any matter of the Programme, these rules prevail.
1.4. The current version of these rules is always published on this page.
2. Terms used
2.1. Participant: a customer who has placed at least one paid order on the Website with an email address.
2.2. Account: the customer account on the Website linked to the Participant's email address. The Participant signs in with a one-time code sent to that email.
2.3. Dana bonus: a reward recorded on the Account. 1 Dana bonus equals £1 off a future order on the Website. Dana bonus is not money, has no cash value and is not a deposit.
2.4. Pending Dana bonus: Dana bonus recorded for a paid order that cannot be spent yet.
2.5. Available Dana bonus: Dana bonus that can be spent on the Website.
2.6. Hold period: 14 days after the whole order has been shipped.
3. Participation
3.1. Participation is free. A customer becomes a Participant automatically with the first paid order on the Website.
3.2. Dana bonus is kept on the email address used for the order. Orders placed with different email addresses are counted separately.
3.3. Accounts of Dana Professional staff do not take part in the Programme.
3.4. We may suspend participation or cancel Dana bonus obtained through fraud, abuse of the Programme or a breach of these rules.
4. Earning Dana bonus
4.1. For each paid order the Participant earns Dana bonus equal to 10% of the amount paid for products.
4.2. Dana bonus is not earned on delivery charges, on gift cards, or on the part of an order paid with Dana bonus.
4.3. Orders with a discount (a promotion, an automatic discount or a discount code) do not earn the 10% Dana bonus. Free delivery does not count as a discount.
4.4. Where the basket offers a choice, a signed-in Participant may take the discount at once or pay the full price and receive the same amount as Dana bonus instead. The discount and this Dana bonus cannot be combined on one order.
4.5. Dana bonus is calculated in pounds sterling and rounded down to the nearest penny.
5. When Dana bonus becomes available
5.1. Dana bonus is recorded as pending once the order is paid.
5.2. It becomes available after the Hold period. For orders with nothing to ship, it becomes available 14 days after the order date.
5.3. Dana bonus has no expiry date at present.
6. Spending Dana bonus
6.1. To spend available Dana bonus, the Participant signs in at checkout with the Account email. Dana bonus is deducted from the order total, fully or in part. Any remaining amount is paid with a usual payment method.
6.2. Dana bonus cannot be used to buy gift cards.
6.3. Dana bonus cannot be exchanged for money, withdrawn or transferred to another person or account.
7. Cancellations, returns and refunds
7.1. If an order is cancelled or products are returned, the Dana bonus earned on them is removed from the Account.
7.2. If that Dana bonus has already been spent, the amount may be deducted from Dana bonus earned later.
7.3. If an order paid partly with Dana bonus is refunded, that part is returned to the Account as Dana bonus.
8. Personal data
8.1. To run the Programme we use the order details and the email address of the Participant. We process personal data in line with our Privacy policy.
8.2. We may send the Participant service emails about their Dana bonus.
9. Changes and end of the Programme
9.1. We may change these rules or end the Programme. Changes are published on this page with the date of the new version.
10. Contact and disputes
10.1. Questions about the Programme: contact@danaprofessional.co.uk.
10.2. These rules are governed by the law of England and Wales.
